77 Nicotine Pouches
The UK nicotine pouch category is growing, giving retailers more opportunities to broaden their nicotine ranges beyond traditional vaping products. 77 Nicotine Pouches bring together distinctive flavours, slim pouch formats and a choice of nicotine strengths, making the range one to consider for retailers looking to build a varied nicotine pouch offering.
Manufactured in Poland, 77 has developed a recognisable identity within the nicotine pouch market, with colourful packaging and a flavour-led range spanning mint, fruit, cola and more unusual combinations.
For UK retailers, 77 Nicotine Pouches are available from Vape Local, with a selection of strengths and flavours to suit different adult consumer preferences.
What Are 77 Nicotine Pouches?
77 Nicotine Pouches are all-white, tobacco-free nicotine pouches designed to be placed discreetly under the upper lip. Unlike cigarettes or vaping products, there is no combustion, smoke or vapour involved.
The pouches use a slim format designed to sit comfortably beneath the lip while gradually releasing nicotine and flavour.
Each can contains 20 nicotine pouches, making the range a straightforward addition to an existing nicotine pouch fixture.
77 Nicotine Pouch Strengths
One of the advantages of the 77 range available from Vape Local is the choice of nicotine strengths.
Selected products are available in 5.2mg, 10.4mg and 15.6mg per pouch, giving retailers the opportunity to stock different options rather than relying on a single strength across the category.
The higher-strength options are intended for experienced adult nicotine users, while the availability of different strengths can help retailers build a more balanced nicotine pouch range.
As with all nicotine products, customers should select an appropriate strength based on their existing nicotine use and tolerance.
77 Nicotine Pouch Flavours
Flavour is a major part of the 77 range. Rather than focusing exclusively on traditional mint profiles, the brand combines familiar options with fruit, cooling and beverage-inspired flavours. Select a strength below to view each product.
Mint
Fruit
Cola
With both familiar and more distinctive flavour combinations available, retailers can use the range to introduce greater variety into their nicotine pouch fixture.
Why Should UK Retailers Consider 77 Nicotine Pouches?
As nicotine pouches become a more established part of the UK nicotine category, range selection is increasingly important.
Consumers entering the category will not necessarily be looking for the same flavour or nicotine strength. Having a selection across mint, fruit and alternative flavour profiles gives retailers more opportunities to meet different preferences.
77 also provides a visually distinctive range. Its colourful cans can help create clear differentiation within a nicotine pouch fixture, while the compact format means retailers can introduce several SKUs without requiring significant additional merchandising space.
For retailers already selling vaping and alternative nicotine products, nicotine pouches can also provide another option for existing adult nicotine customers looking for a discreet, tobacco-free format that requires no device, charging or maintenance.
How Do You Use 77 Nicotine Pouches?
Using a nicotine pouch is straightforward.
Remove one pouch from the can and position it between the upper lip and gum. The pouch then gradually releases its nicotine and flavour while in place.
Once finished, the pouch should be removed and disposed of responsibly. Nicotine pouches should not be swallowed.
Consumers unfamiliar with nicotine pouches should be advised to follow the instructions provided on the product packaging.
What Are 77 Nicotine Pouches Made From?
77 Nicotine Pouches use an all-white pouch formulation and contain nicotine alongside ingredients including cellulose, water, flavourings, salt, propylene glycol, acidity regulators and sucralose.
They contain no tobacco leaf and are designed to provide nicotine without producing smoke or vapour.
Building Your Nicotine Pouch Range
For retailers, the growing nicotine pouch category is about more than simply adding another product behind the counter. Range, strength and flavour all play a role in giving adult nicotine consumers appropriate choice.
A brand such as 77 can help retailers introduce variety across several of these areas, particularly through its combination of mint, fruit and beverage-inspired flavours and multiple nicotine strengths.
Retailers should also ensure that staff understand the differences between products and strengths so they can provide accurate product information when customers ask about the range.
Stock 77 Nicotine Pouches from Vape Local
Vape Local currently stocks a selection of 77 Nicotine Pouches for UK retailers, including different flavours and nicotine strengths.
Whether you are introducing nicotine pouches to your store or expanding an existing range, 77 offers a recognisable and varied addition to the category.
Explore the 77 Nicotine Pouch range at Vape Local and log in to your trade account to view pricing and availability.
Shop the 77 range Open a trade accountNicotine products are intended for adults only. Retailers should sell responsibly and follow all applicable UK age-of-sale requirements.









