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Leading distributor of disposable vaping products partners with ID and compliance pioneers - Serve Legal

Phoenix 2 Retail has agreed to a long-term partnership with Serve Legal - the market-leading provider of ID and compliance testing services in the UK & Ireland, to protect against underage sales, enhance retailer education and improve performance and compliance for retailers.

As a market leader in distributing vaping and alternative nicotine products in the UK, Phoenix 2 Retail has entered into a long-term strategic partnership with Serve Legal this month.

Serve legal will conduct thousands of visits across the UK FMCG landscape to allow Phoenix 2 Retail to support retailers with education, compliance and high-quality, accurate age verification testing programmes.

Chris Kelly, CEO of Phoenix 2 Retail, said: "As we have grown and taken a position as one of the leaders in the supply of FMCG vaping products, we see ID compliance, youth access management and category compliance as a responsibility that we need to lead by example. Working with Serve Legal is the next step forward in meeting our commitments to one of the fastest-growing FMCG categories.

Jenni Garrett, Sales & Client Manager of Serve Legal , said, "We're delighted to be working with Phoenix 2 Retail to support the UK's leading vape retailers with managing age-verification compliance and protecting against underage access."

Any retailer or brand that would like to discuss the partnership can email Phoenix 2 Retail on contact@phoenix2retail.co.uk